International Health Specialty Store
- Retail Channel: Weight Loss Metabolism Powder Successfully Entered Market
- Client Type: International Health Brand
- Product Purpose: Weight Loss Fat Burning, Metabolism Enhancement
- Main Ingredients: Garcinia Cambogia Extract, Green Tea Extract, White Kidney Bean Extract, etc.
Design Concept:
The client's specialty stores are distributed across Taiwan and several Southeast Asian countries. They wanted to design various weight loss formulas targeting different obesity issues to achieve targeted slimming effects. After development discussions, efficacy and taste testing by our R&D team, and several rounds of communication and adjustments with the client, we achieved optimal results and successfully launched nearly ten products. After the products went on sale, they immediately became star products with steadily increasing order volumes.
Chain Convenience Store Channel
- Client Type: Startup Brand
- Product Purpose: Body Management, Increased Satiety
- Main Ingredients: Whey Protein, Soy Protein, Psyllium Husk, Bitter Orange Extract, etc.
Design Concept:
The client is a startup brand that mainly wanted to improve obesity issues caused by long-term nutritional imbalance among people who eat out frequently. After discussions with Tinus's business and R&D teams, the direction was "portable products rich in various nutrients." The low-calorie and filling characteristics reduce the burden of eating out while maintaining balanced nutrition and controlling body shape. After several taste and texture adjustments, it became the top brand promoted in chain convenience stores and supermarket channels after launch. With its delicious unique taste and simple burden-free characteristics, it often sells out as soon as it's stocked. Tinus continues to collaborate with the client to develop new flavors.
Leading American E-commerce Platform
- Client Type: International Startup Brand
- Product Purpose: Beauty Enhancement, Antioxidant
- Main Ingredients: Collagen, Red Algae Extract, CoQ10, etc.
Design Concept:
The client recognized the growth trend in the women's health market and wanted to develop various products targeting female customers, featuring small-volume liquid packaging that's convenient to carry and ready to drink. Throughout the process, we continuously communicated with the client about audience needs, screening for high-market-demand ingredients. Liquid products emphasize flavoring and palatability. After Tinus team's formula adjustments to achieve balance between efficacy and taste, we successfully helped the client achieve outstanding performance on a leading American e-commerce platform. The products performed well in ratings and rankings, and we subsequently developed other functional health drinks including energy, brain health, sports, and joint series products, building an influential brand.